Being entrusted to make the new logo “International, trendy ”, combined with the positioning and concept of the brand itself, the former of the letter has also inspired the elements of furniture.

Client: Baiyulan Funiture 
Role: Creative director 

Creative Services:
Brand Identity
Identity System Design

Therefore, to bring international/ minimalism vibe into the New logo, The letter was inspired the sans-serif body after the image upgrade of international luxury brands in recent years.

Also, we choose Pinyin as the English logo of the brand, which also reflects the Chinese DNA of the brand.