BONI Homme founded in 1995 in Shanghai, they want to upgrade their logo and all packaging. Being entrusted to make the logo look “ elegant, younger and international“. I then decided to new logo have it flattened and capital sans serif.

Client: Boni Homme
Role: Creative director + Designer

Creative Services:
Brand Identity
Identity System Design
Packaging Design 

Also, a brighter tone of new color gave the logo a new vibrant look, whereas at the same time keeping it easily recognizable.