I was responsible for the creative direction of the campaign.
“Meet a Better you ”is the theme of this time. For the key visual, the idea is about the different perspectives of women and men, see
yourself as you are not be defined through meditation, but also the
appearance of the theme itself.
The colors we use are highly saturated, and the main point is to emphasize the feeling of breaking out of the comfort zone without being confined. Offline picture extension can have more possibilities of playfulness.
Client: Lululemon
Creative Services:
The colors we use are highly saturated, and the main point is to emphasize the feeling of breaking out of the comfort zone without being confined. Offline picture extension can have more possibilities of playfulness.
Client: Lululemon
Role: Creative director
Creative Services:
Visual Campaign
